About Locals Guide

Locals Guide is owned and operated by LaLa Projects a Traverse City creative agency. LaLa Projects offers design and website development services with a focus on building custom WordPress websites.

We have built and now manage many websites throughout the Northern Michigan community. Over time we started to see a pattern in the type of information that our clients are interested in displaying on their websites. Rather than building the same thing over and over again, we decided to build a database of local businesses backed by a set of WordPress Plugins.

This solution brings down the price of custom website builds, saves the website owners time/money, and creates a community of local businesses working together to produce something larger than themselves.

For example, a wedding vendor can now update their listing in one place and it will automatically update the content on all the wedding venues websites that use our WordPress Plugins.

Businesses listed on the Locals Guide Directory will get exposure to other businesses looking to collaborate and connect. We bake digital marketing and cross-promotional opportunities into all of our products.

Get featured on our Facebook and Instagram pages @golocalsguide

From an SEO perspective, you are creating backlinks to your website. This will help improve your organic rankings, speed up search engine indexing, and give your website and business referral traffic.

All the listings are Search Engine Optimized for websites using the plugins, this will help people find your website, and the listings you feature.

LaLa Projects works to create collaborative opportunities for our clients.  We do this by offering a human-supported hosting solution, discounts on website plugins and software licenses, and by building other shared resources like Locals Guides.  Together, we can save money, support each other, and create thriving businesses and organizations.

All LaLa Website or Plugin clients get a free and featured listing on Locals Guide. Thanks for working with us, we appreciate you!

We are full of ideas about how we can enhance this solution. Over time we will add more functionality and features to both the Locals Guide Directory and WordPress Plugins.